Business Focus

Communicating Advantage, is a digital marketing and business communication firm established in 1987. We create marketing materials and provide web design/hosting, graphic design, and with our sister company, Printing Advantage, we provide access to one of the web’s widest selection of high quality printing.

We were innovators and among the earliest adopters of digital design technology creating: catalogs, brochures, newsletters, flyers and corporate presentations. We taught courses at the county community college, trained staff at the regional medical center, and were consulted on hardware and software solutions to assist in the transition to time and money-saving digital workflows for local businesses and institutions – including multiple commercial printers. We beta tested design software for Letraset and attended industry seminars and trade shows. 

As advancements in desktop technology expanded, so did we…growing with the industry, upgrading hardware and software, and broadening our services. Being on the ‘bleeding edge’ of changes and enjoying the constant learning and expansion.

Business History

Communicating Advantage has been involved with computer graphics since February 1987. Originally doing layout and ‘desktop publishing’, our offerings were limited by the technology, but we created annual reports, presentations, maps, logos and other graphics for larger corporate and utility clients, including:

  1. Atlantic Energy
  2. Atlantic City Convention and Visitor’s Authority
  3. South Jersey Transportation Authority
  4. AC Coin and Slot
  5. Several AC Casino Properties (Resorts, Bally’s & Trump Plaza)
  6. AC Rescue Mission

Macintosh Innovation 

We responded to growing demand for digital design in organizations and businesses and consulted on hardware and software and offered training on graphic workflows on Macintosh computers. In addition to producing published materials and presentation graphics we shared what we learned from attending industry seminars, conferences and trade shows. We trained on Macintosh basics and applications like: Adobe PhotoShop, InDesign, Dreamweaver and Illustrator. For more read about our history

Currently 

We started designing websites and color catalogs in 1995. For over two decades most of our time was dedicated to work for a limited number of clients especially, RSL, Inc and STI Computer Services, Inc. Some of their projects are posted as portfolio examples. We also host and design many company websites.